The Alisal partners with fashion designer Heidi Merrick for RNCH Collection

Elizabeth Lippman
Heidi Merrick fashion presentation at the Alisal Guest Ranch in Solvang, California.

Inspired by the resort, new line captures the spirit of the California ranch lifestyle

Staff Report

The Alisal Guest Ranch and Resort has partnered with Los Angeles-based fashion designer Heidi Merrick to launch her latest collection, Autumn Winter 21/22 RNCH Collection. 

Inspired by Merrick’s own ranch living and her time spent vacationing at The Alisal, the exclusive collection contextualizes the warm tones, earthy textures and relaxed sophistication of the California ranch lifestyle.

“The Alisal beautifully represents the values this year has impressed on me: family dining, horses, nature, good friends, hard work and all the things ranch life can bring,” Merrick said.

A long-time fan and friend of The Alisal, Merrick not only took inspiration from the property for her new collection, but also selected the ranch as the location to celebrate her launch on Sept. 16 with her closest friends and family, including a stunning fashion show on the Creekside Lawn featuring The Alisal’s own wranglers and horses, followed by a private, sit-down dinner by the property’s Director of Culinary Operations and Executive Chef Anthony Endy.

“It’s an overwhelming gift to have my show at The Alisal,” Merrick said after her show. “The Alisal has been a great inspiration to me ever since my first fly fishing experience years ago and I’ve been fortunate to come back several times with my family. I just love that I get to debut this new collection at the place that inspired it all.”

Following the success of her SRF line, which celebrates California’s coastal culture, the Autumn Winter 21/22 RNCH Collection is an ode to the simplicities and beauty of California ranches. The new collection includes branded RNCH ALISAL casual wear for both adult and kids including crewnecks, hoodies, tees, baseball caps, trucker hats and a tote. 

In addition to The Alisal-inspired pieces, Merrick’s new line also includes a full luxury line which includes a sweater collection and elegant ready-to-wear items with relaxed silhouettes made of textiles such as silk, moire, denim and wool.

“We are always thrilled when someone leaves the ranch inspired to implement some of the property’s lifestyle into their everyday life,” said Kathleen Cochran, the resort’s general manager. “The passionate spirit, wonderous beauty, and timelessness of The Alisal is captured in the textures and colors of Heidi’s latest collection. The Alisal is honored to be a part of this wonderful line and to be the host of the celebration.”

Select items from the new Autumn Winter 21/22 RNCH Collection are now available for purchase at The Alisal’s Mercantile, with more pieces to come later this fall on-property and online.

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