US: Luxury travel subscription company Inspirato has announced the launch of Inspirato Real Estate in a major strategic initiative to accelerate expansion of its growing portfolio of branded luxury vacation residences and add more choice for its subscribers.
With the latest launch, the company plans to enhance its supply pipeline by leasing luxury vacation homes from buyers who want to leverage Inspirato’s expertise to help them reach their real estate and financial goals – whether it is to vacation more often, invest smartly, or both.
Through its proprietary subscription model, Inspirato claims to deliver “exceptional luxury travel experiences with superior service and certainty for affluent travellers in destinations around the world”.
As a key benefit of the Inspirato value proposition, the company’s subscribers have exclusive access to 385 branded luxury vacation homes in the United States, Mexico, the Caribbean and Europe. Unlike vacation rentals available through online brokers, Inspirato homes are vetted to meet the company’s rigorous brand standards and managed and staffed in a way that is designed to be similar to how five-star hotel and resort brands operate their properties.
Launching as a new consumer-facing brand, Inspirato Real Estate is set to offer “an easy way to find, buy, own, and enjoy a luxury vacation home”.
Prospective buyers will be able to explore a vetted collection of properties in desirable vacation destinations directly on the Inspirato Real Estate website, and the company’s team of experts will assist them in making their travel choices, including connecting them to a local real estate professional.
Prior to closing, they receive a personalised lease overview and financial return profile including a net income projection for their chosen property. At closing, they lease their new home to Inspirato, and enjoy benefits specifically designed to remove the worry and uncertainty of luxury vacation home ownership, such as:
- Leases that provide for predictable fixed rental income regardless of bookings.
- Flexible owner usage plans with Inspirato’s luxury hospitality services such as daily housekeeping and on-site concierge to make it easy to enjoy their new home with family and friends.
- 24/7 expert property management, including everything from marketing and booking to guest service, housekeeping, bill payment, and maintenance.
- Pro-active planning and improvements to help maximise property value.
- A complimentary Inspirato Club subscription, with members-only rates for travel throughout Inspirato’s growing portfolio of luxury vacation homes.
At launch, Inspirato Real Estate is presenting a selection of properties in more than fifty luxury vacation destinations, including Vail, the California wine country, Park City, Scottsdale, Rosemary Beach, and Los Cabos.
Inspirato CEO and founder, Brent Handler, said: “Over the past ten years we have developed a highly effective methodology for adding new inventory to the Inspirato portfolio. Inspirato Real Estate strengthens our approach as we pursue our vision of revolutionising luxury travel with our innovative Inspirato Pass and Club subscriptions.
“We believe this new initiative will further enhance our ability to add exceptional new luxury vacation homes to help satisfy growing demand from our subscribers, while also providing a smart solution for families and investors who want to enjoy the benefits of luxury vacation homeownership without the hassle,” he added.
Luxury vacation homeowner Chris Bucher said: “Inspirato Real Estate has been the perfect solution for our family. They’ve provided us financial peace of mind with multi-year leases, excellent property management services, and great home enhancements through their amazing design team.
“We started with one property and have since expanded with four more, and we couldn’t be happier. We feel very fortunate to have them as a partner for our vacation rental home investment strategy,” he added.
In addition to helping buyers, Inspirato Real Estate is also providing solutions for luxury vacation homeowners, sellers and real estate agents.
Homeowners can submit their existing properties for consideration for the Inspirato portfolio and, if accepted, are eligible to receive the same benefits as new buyers, including a lease that provides for fixed rental income. Sellers can work with their brokers to leverage these benefits to maximise buyer demand and accelerate closings.
Meanwhile, real estate agents who partner with Inspirato Real Estate receive qualified referrals as well as marketing opportunities with Inspirato’s proprietary audience of affluent consumers.
Established in 2011, Inspirato is planning to become publicly listed through a business combination / special purpose acquisition company [SPAC] merger with Thayer Ventures Acquisition Corporation, in news that was revealed earlier this year.